• Paul Rutherford


Updated: Jun 10

"It has taken me years of struggle, hard work and research to learn to make one simple gesture" Isadora Duncan

When the waitress brought us our meal, she placed it on the table with such enthusiasm that we jokingly asked if she had cooked it as well?

“No,” she replied with a broad smile, “but I do make the best caffe latte outside Italy.”

How could we resist?

Sure enough, at the end of the meal she presented us with two glass towers of perfectly layered coffee, milk and cream, like columns of stratified rock. They were almost too beautiful to mix.

I shall certainly go back – if only for the care and attention that went into two otherwise straightforward drinks.

It’s the little things – the one simple gesture – that can differentiate the special from the humdrum. It doesn’t have to be expensive or be the result of complex process redesign.

Just a small difference that exceeds expectations.

As I discovered during a recent visit to the cinema:

Coachaiku : 17-syllable reflections, in a 5-7-5 form, for personal and professional development.

For Rutherposts direct to you inbox, subscribe *here*

#impact #work #business

4 views0 comments

Recent Posts

See All