Paul Rutherford
- Dec 16, 2019
- 3 min
10 MISSTEPS TO A VIDEO
You can learn a lot from unsolicited promos on social media. Especially what to avoid... Here are the 10 MISSTEPS to making a video that no-one will want to view (unless as a warning lesson): MISSTEP 1. Put the CEO on screen immediately. If you have a handy stained-glass window (see video below), tilt the camera so the boss looks beatific, framed by a halo. Here's the opening pitch: "We’re living in a world of tremendous change; MISSTEP 2. Scare your potential customer. Here-
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Paul Rutherford
- Oct 8, 2018
- 4 min
NOT-SO LIGHT RELIEF
One house, ten contestants, thirty cameras, forty microphones, one murder ... and no evidence.
38 views0 comments
Paul Rutherford
- Dec 4, 2017
- 3 min
MIND MAPPING
Long, long ago - before Malta joined the EU and New York experienced power outage - I was on a mini tour of Asia, signing contracts with resellers for some software products. Most disconcerting was Taiwan (where a measure of success was how few people fell asleep during my presentation); most exciting was Hong Kong and the view across the bay. Media interviews were part of the trip, so I found myself in the Reception for a local radio station, waiting to go on air. For a few
165 views0 comments
Paul Rutherford
- Aug 14, 2017
- 6 min
HIDDEN SUBJECT
12 ANGRY MEN
Twelve jurors are set the task to reach a verdict on a teenage Hispanic boy who has just been tried for the murder of his father, with a guilty verdict sending him to the electric chair.
There must be a unanimous verdict on a capital case. The jury foreman (Juror ONE - no character is named) asks for a preliminary vote:
ONE - . . . nine . . . ten . . . eleven . . . That’s eleven for guilty. Okay. Not guilty? (EIGHT’s hand is raised.) One. Right. Okay. Eleven
34 views0 comments
Paul Rutherford
- Oct 24, 2016
- 2 min
PIT STOP
Mr Francis Wells – cardiac surgeon at Papworth Hospital in Cambridge - says that his approach to surgery is greatly influenced by Leonardo da Vinci. He says that the great artist’s anatomical drawing and notations show an insight into the reality of the human heart that outstrips the knowledge of many junior doctors today.
In a paper that Wells co-authored for The Journal of Thoracic and Cardiovascular Surgery, he contends that da Vinci’s interest in everything around him
10 views0 comments
YouTube
- Jun 20, 2016
- 1 min
IT'S NOT ABOUT THE NAIL
"Don't try to fix it. I just need you to listen."
4 views0 comments
YouTube
- Dec 21, 2015
- 1 min
AGGRESSIVE INCOHERENCE
Chopped down like limbs with the rest of the rainforest. Ya know?
3 views0 comments
YouTube
- Apr 21, 2010
- 1 min
LEADING BY EXAMPLE
Bobby McFerrin shows how to lead through behaviour.
2 views0 comments
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