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    JINGLE BALLS
    Paul Rutherford
    • Dec 23, 2019
    • 3 min

    JINGLE BALLS

    There are 1.96 billion children on the planet - and a growing population. Anticipating extended demand, Christmas Enterprises has engaged a team of Future Logistics Architects, Senior Brand Engineers and Investor Security Co-ordinators to examine operational alternatives. Initial reports demonstrate in-the-moment thinking and management-centric communication: Jingle Bells Jingle Bells Jingle Balls Jingle conversate Let me have your ballpark shot on-a loop back guestimate Jing
    84 views0 comments
    10 MISSTEPS TO A VIDEO
    Paul Rutherford
    • Dec 16, 2019
    • 3 min

    10 MISSTEPS TO A VIDEO

    You can learn a lot from unsolicited promos on social media. Especially what to avoid... Here are the 10 MISSTEPS to making a video that no-one will want to view (unless as a warning lesson): MISSTEP 1. Put the CEO on screen immediately. If you have a handy stained-glass window (see video below), tilt the camera so the boss looks beatific, framed by a halo. Here's the opening pitch: "We’re living in a world of tremendous change; MISSTEP 2. Scare your potential customer. Here-
    54 views0 comments
    TAPE FACE LEADERSHIP
    Paul Rutherford
    • Nov 11, 2019
    • 3 min

    TAPE FACE LEADERSHIP

    There's no obvious label for Tape Face's entertainment. Mime, perhaps? Silent comedy? Both conjour up former practitioners (Marcel Marceau, Buster Keaton), but neither accurately capture what he does. Actually, it's not what he does that's most important. It's what he doesn't. In a world drowned in management speak and leadership oration, Tape Face is a timely reminder of Albert Mehrabian's "7-38-55 Rule" - the percentage weighting of words, tone of voice, and non-verbal sign
    121 views0 comments
    JOB TITLE CHASE CODA
    Fortune Magazine
    • Apr 18, 2019
    • 1 min

    JOB TITLE CHASE CODA

    Excerpt from 'Why Unusual Job Titles are Bad for You and Your Company' by Daniel Bukszpan. Director of First Impressions All About People is a staffing and recruiting company based in Phoenix, Arizona. It has 25,000 successfully-placed candidates to its credit, and co-founder Sherri Mitchell said that she’s seen numerous jobs of old sneak into the 21st century with new-look titles. “Back in the day you would hear ‘receptionist,’” she said. “One of the trendier ways of describ
    18 views0 comments
    BEFORE THE GREAT CHASE
    Paul Rutherford
    • Mar 25, 2019
    • 4 min

    BEFORE THE GREAT CHASE

    Someone asked me recently about my working life; what have I done in my career? And, like many, I slipped in the audio version of my CV - a well-honed, anecdote-filled summary of 30-something years. That same day, I was on the train out of London. Two Asian lads - 14 years-old, perhaps 15 - sat near me. One of them had money worries. Not mortgage or credit card levels of worry; something much more pressing. New girlfriend levels of worry. How was he going to pay to take her o
    12 views0 comments
    GREEN GAMES' OPM
    Paul Rutherford
    • Nov 28, 2018
    • 5 min

    GREEN GAMES' OPM

    February 1994. Lillehammer: The first Winter Olympic Games to be held in a different year from the Summer Games. And after being involved for 30 years, Xerox finally became a full TOP Partner. A TOP participant, without discretionary budget. Olympic sponsorship is an expensive, complex commitment. And getting value from participation is not guaranteed. There are two factors that play against you. Factor #1: the multiple tiers of deep pockets. At Lillehammer, there were three
    49 views0 comments
    NOT-SO LIGHT RELIEF
    Paul Rutherford
    • Oct 8, 2018
    • 4 min

    NOT-SO LIGHT RELIEF

    One house, ten contestants, thirty cameras, forty microphones, one murder ... and no evidence.
    39 views0 comments
    IDLE'S IDOLS' INSPIRATION
    Paul Rutherford
    • Aug 13, 2018
    • 14 min

    IDLE'S IDOLS' INSPIRATION

    A one minute video, a 1,000 pages of reading, and six weeks of blogging. What did I learn about the foundations of Western thinking?
    70 views0 comments
    THE THREE BEARDS
    Paul Rutherford
    • Jun 4, 2018
    • 4 min

    THE THREE BEARDS

    The elderly lady was the Piaf-sparrow type, head and shoulders shorter than the smartphoned, ear-plugged, texting commuters who hadn’t reall
    67 views0 comments
    TITHE AND TEA
    Paul Rutherford
    • May 22, 2018
    • 2 min

    TITHE AND TEA

    Last week, we took a narrow boat down the Kennett and Avon canal. Slow pace, a different time. One day we visited the chocolate-boxy Bradford-on-Avon, and took a walk to drink in some local history. Most impressive, a C15th tithe barn. 50 metres long, 10 metres wide, the building annually stored a tenth (tithe) of farmers’ produce which fed the nuns at the Shaftesbury Abbey - the richest nunnery in England. Before returning to the boat, we stopped at a much smaller outb
    61 views0 comments
    WHAT IS A PHOTOCOPIER?
    YouTube
    • Dec 18, 2017
    • 1 min

    WHAT IS A PHOTOCOPIER?

    #aob #humour #communication #youtube #video #xerox For Rutherposts direct to you inbox, subscribe *here*
    14 views0 comments
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