Comments on: Tech Marketing Is Dead. Long Live Tech Marketing. http://www.paulrutherford.com/tech-marketing-is-dead/ Ideas for improving people performance - Paul Rutherford, Coach and Consultant Mon, 06 Feb 2012 09:03:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: daniele_it http://www.paulrutherford.com/tech-marketing-is-dead/comment-page-1/#comment-2432 daniele_it Sat, 28 Nov 2009 21:25:43 +0000 http://www.paulrutherford.com/tech-marketings-final-act/#comment-2432 Seth Godin has introduced an additional "P": the "Purple Cow" <br>The Godin idea is impressive in its simplicity: in today's world after a while everything looks like and you get tired of things too perfect. Take for example a train journey in the Tuscan hills or along the Calabrian coasts. It's beautiful, definitely beautiful, but after half an hour of looking through the window you get tired, we forget the beautiful, you start to ignore the hill, the meadow, the wave, the spectacle becomes mundane and throws you in the book , in the journal on your PC. <br><br>This is because the continued journey of those hills and that sea, but always wonderful, they lose something, lose their originality. <br><br>What would happen if during the journey .... emerge from a hill purple cow? Undoubtedly attract attention. This is because the cow gives something back to our vision, makes the landscape out of the ordinary and extraordinary. The new keyword is in fact "extraordinary": the new frontier of marketing is to make products unusual, beautiful, new, unusual, exceptional. <br>I love it Seth Godin has introduced an additional “P”: the “Purple Cow”
The Godin idea is impressive in its simplicity: in today's world after a while everything looks like and you get tired of things too perfect. Take for example a train journey in the Tuscan hills or along the Calabrian coasts. It's beautiful, definitely beautiful, but after half an hour of looking through the window you get tired, we forget the beautiful, you start to ignore the hill, the meadow, the wave, the spectacle becomes mundane and throws you in the book , in the journal on your PC.

This is because the continued journey of those hills and that sea, but always wonderful, they lose something, lose their originality.

What would happen if during the journey …. emerge from a hill purple cow? Undoubtedly attract attention. This is because the cow gives something back to our vision, makes the landscape out of the ordinary and extraordinary. The new keyword is in fact “extraordinary”: the new frontier of marketing is to make products unusual, beautiful, new, unusual, exceptional.
I love it

]]> By: mssmith1 http://www.paulrutherford.com/tech-marketing-is-dead/comment-page-1/#comment-2431 mssmith1 Fri, 27 Nov 2009 03:32:10 +0000 http://www.paulrutherford.com/tech-marketings-final-act/#comment-2431 Great article. My contribution would be to move away from the 4ps, and dive deep with the Pragmatic Marketing approach of focussing on making products that meet market needs. Sounds simple I believe many tech companies make vanity products (because they can, or because it's difficult and they like the challenge) or at the other end of the spectrum evolve existing products because it's easier than talking to clients and prospects and finding out what their problems are. B2B marketers who help tech companies make products and services that meet real market need have a bright future. Great article. My contribution would be to move away from the 4ps, and dive deep with the Pragmatic Marketing approach of focussing on making products that meet market needs. Sounds simple I believe many tech companies make vanity products (because they can, or because it's difficult and they like the challenge) or at the other end of the spectrum evolve existing products because it's easier than talking to clients and prospects and finding out what their problems are. B2B marketers who help tech companies make products and services that meet real market need have a bright future.

]]> By: Hi tech marketing is boring itself to death | Barnish Unburdened http://www.paulrutherford.com/tech-marketing-is-dead/comment-page-1/#comment-2430 Hi tech marketing is boring itself to death | Barnish Unburdened Thu, 26 Nov 2009 22:01:33 +0000 http://www.paulrutherford.com/tech-marketings-final-act/#comment-2430 [...] interesting point of view from Paul Rutherford on the challenges for technology marketeers. Here are a few thoughts of my own to add to that. I [...] [...] interesting point of view from Paul Rutherford on the challenges for technology marketeers. Here are a few thoughts of my own to add to that. I [...]

]]> By: ksrikrishna http://www.paulrutherford.com/tech-marketing-is-dead/comment-page-1/#comment-2429 ksrikrishna Thu, 26 Nov 2009 16:37:14 +0000 http://www.paulrutherford.com/tech-marketings-final-act/#comment-2429 Product marketers I believe have a great future, if they (re-)position themselves as business partners who can enable their customer's next big business/revenue source. As a B2B marketer, comprehending trends in your customer's target markets and what complete solutions they need to bring, is a great way to be a true partner as well as get your next product defined. So rather than waiting for clients to buy what you got (sales will do it), you are figuring out what your client should be building next, and how you can provide the building blocks for it. Product marketers I believe have a great future, if they (re-)position themselves as business partners who can enable their customer's next big business/revenue source. As a B2B marketer, comprehending trends in your customer's target markets and what complete solutions they need to bring, is a great way to be a true partner as well as get your next product defined. So rather than waiting for clients to buy what you got (sales will do it), you are figuring out what your client should be building next, and how you can provide the building blocks for it.

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