Tech Marketing Is Dead. Long L...

25 Nov 2009 by

Tech Marketing Is Dead. Long Live Tech Marketing.

Yet another call for Marketing to claim it's seat around the senior table

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Seasonal Selling

15 Nov 2009 by

Seasonal Selling

Christmas: the time of year when people who don’t like music buy music, and people who don’t read books buy books. If...

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How Personal Branding Lost its...

11 Nov 2009 by

How Personal Branding Lost its Way

Personal brand isn't about dressing for success: it's about long-term performance and the company you keep

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Little Lies

28 Jan 2009 by

Direct Line sent me a gift yesterday. Or rather, it didn’t. The size of a chequebook, it’s full of pictures of things I...

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Product Placement

7 Jan 2009 by

Listening to Mark Kermode‘s round-up of ‘Films of the 2008′ the most damning thing he said about the latest Bond,...

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