http://www.paulrutherford.com/raise-your-glasses/ Keep Looking : Keep Learning : Keep Sharing Thu, 22 Jul 2010 03:46:36 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.paulrutherford.com/raise-your-glasses/comment-page-1/#comment-2443 Giffin Mon, 01 Mar 2010 19:46:04 +0000 http://www.paulrutherford.com/raise-your-glasses/#comment-2443 Great story. It highlights skills should be in every top marketeers' CV: <br>1. understand all the processes in the business so you can plan effectively for events many years out; <br>2. understand what drives the press and create stories in conjunction with them; <br>3. understand your customers' universes and create symbiotic partnerships that promote your product or service;<br>4. understand selling and support the sales process throughout the delivery of your proposition. Great story. It highlights skills should be in every top marketeers' CV:
1. understand all the processes in the business so you can plan effectively for events many years out;
2. understand what drives the press and create stories in conjunction with them;
3. understand your customers' universes and create symbiotic partnerships that promote your product or service;
4. understand selling and support the sales process throughout the delivery of your proposition.

]]> http://www.paulrutherford.com/raise-your-glasses/comment-page-1/#comment-2442 David Gingell Thu, 24 Dec 2009 18:38:04 +0000 http://www.paulrutherford.com/raise-your-glasses/#comment-2442 pretty interesting story. Thanks for sharing and illustrating it so well. pretty interesting story. Thanks for sharing and illustrating it so well.

]]> http://www.paulrutherford.com/raise-your-glasses/comment-page-1/#comment-2440 andy morris Wed, 23 Dec 2009 21:48:49 +0000 http://www.paulrutherford.com/raise-your-glasses/#comment-2440 I had no idea. Ever considered publishing your reading lists? I had no idea. Ever considered publishing your reading lists?

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