Beware of Two-Letter Words
Why an obscure paper by a Professor of Semantics could fundamentally change the way you see the world - and yourself.
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Advice Fit for a King
The King's Speech - a masterclass in becoming a trusted adviser. Treating your Client as an individual, earning the right to advise, and - whatever is asked - answering the right question.
read moreThe Plane Truth
What the airlines - and the airport operators - don't want you to know about international travel. Including the Travis Bickle Conversion rate. (Not for the faint-hearted!)
read moreHired to be Fired
How a top London store demonstrated a genius for customer service and understanding customer value.
read moreRaise Your Glasses
Publicity stunts, customer relationships and brand association: how founder of France's best-selling champagne wrote the rules of modern marketing.
read moreHow Personal Branding Lost its...
Personal brand isn't about dressing for success: it's about long-term performance and the company you keep
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